I won't bore you with too many details because I want you to go to Urban Outfitters' blog to read everything about this project. Long story short, a couple of dudes who heart Polaroid are trying to save it... one of them bought a Polaroid factory. That ought to entice you to check it out, no? Read all about it on the UO Blog! Also, check here to see if your local Urban will be getting the Polaroid deadstock film/camera packages! Polaroid, don't die!